Marks & Spencer reveals 2023 bestsellers, from viral perfume to party dresses

Say hello to the 2023 bestsellers from Marks & Spencer. (Marks & Spencer / Yahoo Life UK)

As 2023 draws to a close, it’s not right for us to look back at what stood out in the past year — from a shopping point of view, of course. And if you’re a fan of Marks & Spencer you might want to know what the best sellers are in high street stores this year (and what gems you might be missing).

From viral fragrances to sequin-covered dresses, stylish scallop-edged lamps to effortlessly chic wide trousers, M&S has this year’s range of highlights across home, beauty and clothing.

So, as one last gift for you this year, we’ve rounded up the M&S buys you need (and found out which ones are still available to buy).

M&S’s most popular products in 2023

Christmas Dresses: Following the success of the M&S Christmas fashion TV advert featuring Hannah Waddingham, Sophie Ellis Bextor and Zawe Ashton in a wide range of eye-catching shoes, M&S sold enough party wear to dress the entire capacity of The O2.

M&S Christmas party dresses were a huge hit this year.  (Marks & Spencer)M&S Christmas party dresses were a huge hit this year.  (Marks & Spencer)

M&S Christmas party dresses were a huge hit this year. (Marks & Spencer)

Although the Waddingham and Bextor dresses have already sold out, you can still get your hands on the silver number Zawe Ashton sported in the Christmas advert. Complete with an elegant high neckline, long sleeves and flattering ruched details, it is sure to be a head turner and almost the perfect party dress.

Shop now: Sequin Ruched Midi Column Dress | £49.50

Shop now M&S party wear shop

Christmas gift cards: The total number of physical gift cards sold by M&S over Christmas is as high as the Empire State Building 692 times.

A gift card might not be the most exciting purchase you can make, but it’s certainly a smart one. If you’re stumped for gift ideas or just want a little something, it’s a great way to show someone how much you care. It’s no surprise that the Marks & Spencer gift card collection has a place on this list.

Shop now: M&S Gift Card | £10-£500

Shop now

Christmas trees: Over 54,000 were sold this year, accumulating a height of 67 kilometers, equivalent from London to Brighton. Although many are now sold out, some options are currently 30% off.

Christmas tree shop

Tree decorations: In the week following Dawn French’s M&S Christmas food advert, M&S sold a fairy decoration (representing Dawn) every minute and a half. While the sold-out decoration won’t be coming back into stock, M&S currently has 30% off tons of other baubles.

Christmas decoration shop

Women’s wide leg trousers: If you put an end to all the wide leg trousers that M&S ​​said this year you could follow the Trafalgar Square Christmas tree tour from Oslo to London. Yes, a lot.

Although M&S hasn’t said which style was popular, one of our top picks this year (and a new style for 2023) is this pair that’s selling out left, right and In the middle. A safe and secure choice – comfortable, versatile and easy to dress up and down, they’re available in eight (yes, eight) colours.

Shop now: Detail Crepe Tab Wide Leg Pants | £39.50

Shop now Browse wide leg trousers

The home goods item that: The M&S Kirsten Lamp has sold out an incredible five times since its launch in February 2023 and there’s a reason this lamp has sold out so many times.

Available in three stunning colours: Green, Blue and Dark Red, it features a fringed shade and a checkered base for a kitsch pop. The shade itself is designed with colorful piping, and the base is finished with gold-colored hardwear and a flat bottom. Shoppers have even described it as looking “much more expensive than it is” and is the “perfect addition” to their bedside table.

Shop now: Kirsten Ceramic Table Lamp | £59

Shop now

Candle lit Town House: M&S sold 110,000 units of magical light candles, that’s one per minute during the peak sales period. Although the popular townhouse design has already sold out, a variety of designs are still available for £10.

Shop burning candles

Disney Frozen™ dress: This Elsa inspired dress was admired in sequins and designed with a short sleeve bodice, ruffle trimmed neckline sold 6,000 units. M&S staff say they have sold enough units to feed the magical population of the kingdom of Arendelle 12 times over.

Shop now: Disney Frozen™ Sequin Tulle Dress (2-8 Yrs) | £28

Apothecary Warmth Fragrances: This affordable M&S fragrance went viral on TikTok for smelling like a popular designer perfume, racking up millions of views and selling around 70,000 units sold. Shoppers have said they love the “woody smell” of this perfume and that when worn, it “lasts all day”.

Shop now: Warmth Eau De Parfum 50ml | £10

Shop now

Discover fragrances: Overall M&S own branded perfumes are still a best seller for their expensive scents at extremely affordable prices. In fact, M&S has sold almost 100k liters this year, enough to fill a swimming pool. You can browse the collection here.

Discovery fragrances shop

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