by Miu Miu, according to data compiled by Lyst from 200 million fashion shoppers over the past 12 months, is the hottest brand of 2023, an honor it takes home for the second year in a row.
The London-based online shopping platform released its annual fashion report on Wednesday, highlighting key brands and moments that entered the consciousness.
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With searches up 39 percent year-over-year, Miu Miu is back on top of the chart thanks to “another slew of viral products, celebrity-filled runway moments, hyped collaborations with New Balance and Church’s, and girly campaigns ‘It’ followed. ‘It’ girl, from Emma Corrin and Kendall Jenner to Gigi Hadid and Ethel Cain.”
Lyst noted that the brand, founded by Miuccia Prada 30 years ago, pushed searches for cashmere cardigans up 12 percent just one month after its core library fall 2023 show in March. Meanwhile, global demand for his ballet flats increased by 75 percent between March and September.
The brand is also responsible for the trend of the year: underwear-as-outerwear with searches up 257 percent year-on-year in 24 hours after Corrin walked down the fall 2023 runway in a pair of gold sequin knickers in Paris. The trend was later seen on the spring 2024 runways at Tom Ford, Khaite, Chloé, Stella McCartney, GCDS and Coach.
Meanwhile, Loewe’s Anagram logo was the hottest luxury symbol in 2023, Lyst said.
Searches for the brand’s Anagram basket bags grew 170 percent year-over-year, and the Anagram tank top, which became the hottest product of the second quarter according to Lyst, grew 132 percent year-over-year year by year. Demand for Anagram jeans reached an all-time high in June.
As for accessories, the report called 2023 “the year of the bare shoe.” The trend was seen on the runways of Loewe, The Row, Khaite, Bottega Veneta, Nancy Dojaka, Chanel and Stella McCartney.
Alaïa’s mesh ballet flats, worn by Jennifer Lawrence and Sofia Richie, were the hottest nude shoes this year. Searches for the style increased 56 percent on Lyst in February.
The Adidas Samba was named sneaker of the year, as it was searched for every 1.7 minutes on Lyst.
The style evolved from a football sneaker to a fashion shoe through buzzy, limited edition collaborations such as those with Sporty & Rich and Pharrell Williams, generating more than 836 million views on TikTok. In November, searches skyrocketed 13,227 percent for the Adidas by Wales Bonner ponyskin Samba during the week that the sneaker was released.
Uniqlo’s shoulder bag, which sells for less than $20, was undoubtedly the “It” bag in 2023, as it generated more than 119 million views on TikTok and sold out many times across multiple channels.
Several cultural moments were mentioned in Lyst’s annual report.
Beyoncé’s “Renaissance” tour was listed as the tour with the highest fashion impact. Following her performance wearing a bespoke “hands-on” bodysuit by Loewe, searches for the brand jumped 140 per cent on Lyst, while her rhinestone tank and cut-off shorts, designed by Miu Miu, saw demand for pieces surge 81 per cent crystal-decorated.
Rihanna and A$AP Rocky were the hottest fashion couple of the year. Lyst said their love for Bottega Veneta has contributed to a 35 percent increase in demand for the brand since March. Searches for the label’s Andiamo bags increased by 263 percent after A$AP Rocky was spotted wearing a pink version.
Other events that made the list included the final season of HBO’s hit TV show “Succession,” which had a major impact on the rise of the luxury trend; Jacquemus’ creative digital campaigns for Le Bambino bags; Versace’s fall 2023 show in Hollywood; Kylie Jenner’s high-glam fashion week appearance; Gwyneth Paltrow’s stealth courtroom outfit, and the stolen Tabi saga on TikTok, which attracted more than 178 million people in Nextlevellexuss’ story of Tabis being stolen on a Tinder date in September.
Two rising stars also caught Lyst’s attention.
“Heartstopper” leader Kit Connor has been named the new star of 2023. With over 5.9 billion views on the hashtag #KitConnorFashion on TikTok, he is fast becoming the next style of Gen Z, wearing pieces from JW Anderson, Acne Studios, Feng Chen Wang and Carhartt.
Meanwhile, London-based fashion designer Dilara Findikoglu is the brand to watch in 2023. Searches for the brand have increased by 89 percent year-on-year, thanks to big stars like Kylie Jenner, Zendaya, Margot Dressing up Robbie and Corrin.
Despite pulling out of the spring 2024 edition of London Fashion Week at the last minute, she scored a nomination for new establishment womenswear designer at the Fashion Awards, which are due to take place on Monday at London’s Royal Albert Hall.
Katy Lubin, vice president of brand and communications at Lyst, said the company is able to call what’s hot because it has “built the largest data set in fashion, and we’re cutting and analyzing the shopping data that continuously, looking for insights that tell the stories of what the world wants to wear.”
This annual report offers an opportunity to “pause and reflect on the emotions, movements and moments that have shaped the last 12 months in fashion, and the milestones that have left the buzz of those interested in the fashion with them” amid the fast cycle of trends.
“To compile this report, we looked deep into our Lyst shopping data, but also out into culture and category, to contextualize the moments that mattered,” she noted.
Compared to the report on 2022, Lubin said that some forces are still strong.
“Luxury monobrands continue to drive the global style agenda, with Miu Miu as our brand of the year for the second year in a row. K-pop stars continue to influence the fashion search, and famous fashion icons like Rihanna have achieved trendsetter status that transcends seasonal faux pas. But amid this year’s hyped products and viral moments, the data also showed the power of new accessible and accessible fashion heroes,” she said.
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