by As we put another year behind us and prepare to start something new, it’s only right that we take some time to look back at the most searched products of 2023 on Yahoo! SAY. From best-selling games consoles to premium air fryers, home security systems to digital devices designed for reading – not to mention a pair of Crocs or two – the results, culled from hundreds of millions of searches. Yahoo UK over the past 12 months, reveals that most people were worried about upgrading their tech and gadget wardrobe, and didn’t mind spending a little more on bigger ticket items that were more pricer. Which may come as a surprise to some after a few very difficult financial years.
👉 Yahoo UK’s most searched products in 2023
1. Xbox
If there’s one thing we’ve learned from our users this year, it’s that they love console games. That’s right, once again, gaming scored a hat trick in this year’s Yahoo search, with the Xbox Series X rounding out as the first gaming product on our list.
Delivering 4K Ultra HD gaming with 3D spatial sound and Dolby TrueHD with Atmos sound, it is one of the best ways to enjoy truly immersive gameplay. Additionally, it can be used to Blu-ray and stream 4K TV shows.
Microsoft
Promising a “new generation of gaming”, one complete with re-engineered hardware and software integration, better speed and performance, you can buy it on its own or as part of a bundle with additional controllers, games and more another.
£389 at Currys
2. Ninja Air Fryer
The brand leading the air fryer craze. Loved by the nation and available in a range of different models, the most classic iteration of Ninja comes with six cooking functions: Air Fry, Max Crisp, Roast, Bake, Dehydrate and Reheat, a digital cooking probe and two cooking drawers, food promises to cooking. up to 75% faster than the traditional fan oven.
Compact and cheaper to run than electric ovens, it’s no wonder shoppers are keen to snap them up, especially when they go on sale.
Ninja
An amazing rating of 4.9 out of five and considered Ninja’s most popular model – the Ninja Foodi Dual Zone Air Fryer – 7.6L capacity, two independent cooking zones and six customizable cooking functions.
£150 at Argos
3. Crocs
Named one of Amazon’s most popular products of all time and frequently topping the e-tailer’s best-selling fashion list, you might be surprised to hear that Crocs is actually in Yahoo! The UK’s choice of the most searched products. Praised for their practicality and comfort, they come in a range of colors and sizes.
Crocs
Available in a variety of colors and sizes, the nation loves these slip-on shoes for a reason. The epitome of comfort.
£30 at Amazon
4. Playstation 5
PS5 excitement hasn’t waned this year, with fans still clamoring to get their hands on the non-existent PlayStation 5 and the PlayStation 5 Digital Edition, which have sold out continuously since it first launched in November 2020.
Both offer an ultra-high-speed SSD that speeds up load times, as well as 3D Sound Technology and adaptive triggers on the controllers to make gameplay as realistic as possible.
Play Station
It promises “lightning-fast loading with an ultra-high-speed SSD”, it is available in the standard format, as well as the digital edition.
£389 at PlayStation
5. Fitbit
With the health and fitness trend only growing, it’s no surprise that the all-in-one personal fitness tracker, the Fitbit, has a place on this list. Whether you want to stay motivated and track your daily progress, or you just want to tune in and take care, maintaining a routine has never been easier.
Fitbit
YouTube Music, Google Maps and Google Wallet are just some of the tools you can explore with the latest model of Fitbit. But the biggest selling point has to be a full five days of battery life.
£119 at Argos
6. Nintendo Switch
Another popular console this year is the Nintendo Switch, which we imagine got a lot for Christmas.
Always popular, it’s another great investment, starting from £299.99. However, throughout the year, there are flash sales thanks to Amazon Prime Day and Black Friday.
Boasting a battery life of up to nine hours, connectivity to your TV using the TV mode and the option for competitive or cooperative multiplayer use anywhere, it’s one of the slickest ways to enjoy video games.
Nintendo
Not only connects to your TV at home, but it also instantly transforms into a handheld gaming device on the go using its 6.2-inch screen.
£259 at Argos
7. Call Video Bell
In the world of video doorbells, there is one that reigns supreme – Amazon’s Ring Doorbell.
With six different models, all highly rated and boasting reviews, a video doorbell like this is usually the first port of call for those of us looking to invest in a seamless home security system. But needless to say, they are not exactly cheap. Well, no usually anyway…
Thanks to numerous sales throughout the year (there’s one going on right now), the Ring Doorbell often sees price reductions of up to 50%.
Amazon
The first step to a seamless home security system, get it for just £59.99.
£59 at Amazon
8. Apple iPhone 15
The iPhone 15 was the latest release from Apple this year. Complete with an advanced front and rear camera, satellite connectivity and crash detection, along with a 6.1in OLED display and a super-fast Apple A16 bionic chip. and brand new dynamic island and USB-C charging port, it’s no wonder it’s so popular throughout the year.
Like all Apple products, it doesn’t come cheap and will set you back £799 for 128GB, £899 for 256GB or £1,009 for 512GB.
Apple
The latest iPhone to hit the market this year was the iPhone 15, with several new design features and internal advancements.
£799 at Apple
9. Apple Watch
In the same category as the Fitbit, the Apple Watch is also very popular among Yahoo searches.
Featuring a stylish design and interchangeable watch straps, it can be set, monitored and tracked for workouts and sleep, and thanks to its Bluetooth capabilities, you can also use it to listen to music, answer texts and take calls.
Apple
Described as your “handy health companion”, the latest generation of the Apple Watch has added temperature sensing for deeper insights, and Crash Detection if you ever need help in an emergency.
£329 at John Lewis
10. Kindle
Last but not least, Amazon’s Kindle. A trusted choice among book lovers, the digital device designed for reading is perfect for those who like to read on the go, but don’t want to carry around multiple hardcovers. It comes with a high-resolution display for sharp text and images, extended battery life and 16 GB of storage for housing thousands of books.
Amazon
The lightest and most compact Kindle, shoppers say it’s “absolutely brilliant”. One customer even said, “it’s like a library in my pocket”.
£94 at Amazon
