by One of the most celebrated content creators of her generation, Victoria Magrath’s multi-award winning fashion and beauty platform, In The Frow, has powered her entrepreneurship; The 34-year-old’s careful ways bridge gaps between brands and their customers, who are influenced by what they see.
Magrath’s career as a blogger and brand ambassador gives her access to the crème de la crème of innovation and expertise – and her beauty regime reflects this. “I’m very lucky, where I can get to know the background of the products and spend time with those who created them,” she tells us. “Nothing gives me the same thrill as getting lost in a scientific experiment, or discovering the product formulation that promises to make my skin sing.” And complementing its signature sartorial elegance (think “timeless classics paired with elevated basics”) is a radiant complex. Always. “I feel my skin is more beautiful when it looks its best,” admits Magrath, who is always loyal to products she’s passionate about and treatments she trusts. “Knowledge can be power, but consistency is key!”
Below, Magrath muses more on her beauty philosophy and shares some front and back row insider secrets.
On her beauty philosophy and evolution…
“I firmly believe that great skin care is the foundation of a beautiful complexion. Looking good is about having a good foundation. If you take care of your skin, everything else will follow.
“As I got older, so did my passion for learning about the science behind the things I put on my face. who created them. . It was a bucket list experience that might have power there, but consistency is key!”
In his signature style…
“My approach to beauty is a bit like my approach to fashion; timeless classics paired with elevated basics for an effortless, radiant look. I want my skin to look like my skin but better, which starts with my skincare and routine. Perfect over the years, it’s all about the glow, fluffy brows and subtle contour that accentuates my natural features.”
Morning and evening skincare routine…
“I start my morning routine with a light cleanse followed by the Clé de Peau Beauté Hydro-Softening Lotion. Then I apply my serum; my skin is currently loving Le Serum le Clé de Peau Beauté, AlumierMD Acne Balancing Serum and Caudalie Vinoperfect Serum Following are eye creams – my favorites are the Nordic Lumene Ageless Eye Cream or the Caudalie Vinoperfect Brightening Eye Cream.
“For days when I need extra hydration, I’ll choose the Clé de Peau Beauté La Crème (the richer cousin of the brand’s Firming Protection Emulsion). I always finish my routine with SPF; I never leave the house without it. Clé de Peau Beauté UV Protection Cream SPF 50+ is great, as is AlumierMD Clear Shield SPF42.
“My nighttime routine is a bit similar, minus the SPF and with a few minor changes. I’ll add the AlumierMD Retinol Resurfacing Serum and swap out the Defense Strengthening Emulsion for Clé de Peau Beauté Intensive Emulsion. I also love the CurrentBody Skin a use. LED Light Therapy Face Mask – I use it up to four times a week for best results.”
Looking camera-ready…
“For days when I want to look put together but don’t want to wear a full face of make-up, I’ll opt for Lumene CC Color Correcting Cream and a dab of the new Eborian Super BB Concealer-Serum. Of course, my skincare routine is non-negotiable, but these products promise a gorgeous late-afternoon glow.”
On the inside industry tips to know…
“The power of a good blush! Make-up artists will often use a liquid lip product, or a multi-use cheek and lip tint in spots you wouldn’t expect. I love applying pops to the high points of the face, including my cheeks, up to the brow bone, across my eyelids and to the bridge of my nose.
Taking care of her hair…
“Credit for my hair has to go to Larry King, Redken and Dyson. I’m obsessed with the Redken Acid Gloss range; the Glass Gloss treatment keeps my hair looking super shiny between salon appointments.”
On changing her hair color…
“My colorist, Amy Fish at Larry King Salons, calls it ‘bronzed blonde’ – “blending a subtle, natural base with a pop of sunlight around the face”. color so far I think sophisticated and effortless, maybe even a little more mature.
As for beauty treatments…
“I visit Alexandra Teleki at the HotBlend salon for my nails. We tend to choose neutral colors with a twist – think chrome or satin finishes.
“I love visiting Emma at Atelier Aesthesis on Harley Street for Profhilo (to stimulate collagen production by injecting hyaluronic acid under the skin) and polynucleotides injections (which initiate skin regeneration). I have seen great results from his treatment.”
On beauty rituals at home…
“I love taking some time to myself to do my skincare routine – it’s the perfect wind-down after a busy day. My current favorite step is my CurrentBody Skin LED Light Therapy Facial Mask. I use the It takes 10 minutes to work its magic on meditating and preparing my body for sleep, promoting calmness to keep those horrible night terrors at bay!”
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