by After two labor strikes last year, the Hollywood red carpet awards show returns live on Sunday at the Golden Globes, which drew 9.4 million viewers on CBS, 50 percent more than the 6.3 million in 2023, according to Nielsen. Luxury sales may be showing a slowdown, but deep-pocketed fashion houses still rule, with Dior alone dressing 19 stars. Here’s a scorecard of the six brands that led with style and numbers.
Dior in charge
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The juggernaut of luxury leader LVMH Moët Hennessy Louis Vuitton’s fashion brand, which has tripled in size in less than seven years, was front and center, dressing 19 celebrities on Sunday night.
Natalie Portman won the WWD Style Award for Best Dress in a Dior Haute Couture evening gown that was a garden of delights in black tulle embroidered with an impressionistic landscape of micro-flowers and vermicelli. “It’s like hundreds of hours of work, so you’re really lucky to get to wear it,” the “May December” actress told WWD on the red carpet.
Rosamund Pike was second best dressed, channeling her character in “Saltburn” in a Dior Haute Couture fall winter 2019 tea length lace dress with a tattoo effect on black mesh sleeves, and a Philip Treacy face mask, which she added to her chin to hide injuries from a holiday skiing accident. “We talked about a filter that wasn’t on an iPhone,” the Golden Globe winner explained on the red carpet about the mask. “‘Saltburn’ gives you license to be a bit extreme and not play by the rules.”
Showing a less minimal side of the oeuvre of the female artistic director of Dior Maria Grazia Chiuri, “Beef” Golden Globe winner Ali Wong chose a long dress, draped, like a goddess, white silk crepe that was up by a braid in the back.
Dior men’s artistic director Kim Jones dressed 12 guests, including “Succession” winner Kieran Culkin in a peaked black silk wool tuxedo and black embroidered shirt. “I really like it. It’s a great excuse for me not to wear a tie,” he told WWD, jokingly pointing to his colorful beaded friendship bracelets, “I like to steal bracelets from my kids and other people’s kids.” Working on the creative black tie trend, he also rocked mismatched pink and purple socks.
Louis Vuitton New Day
The Golden Globes marked the first look at musician and men’s creative director Pharrell Williams for Louis Vuitton and continue the ten-year role of women’s creative director Nicolas Ghesquière, confirmed by his contract extension, WWD first reported.
World winner Emma Stone, who was also played by Petra Flannery, wore a custom deep-V dress with floral embellishments and Louis Vuitton high-jewellery pieces by Francesca Amfitheatrof. (The embroidery was a mixture of different materials: sequins, silk and metal threads, silver and serial glass tubes, and it took 800 hours of work to make the dress.)
Oprah Winfrey showed off “The Color Purple” in a custom purple sequin dress with a curve-hugging geometric embroidery that took more than 600 hours to make.
“Saltburn’s” salty star Barry Keoghan accessorized a red-hot Damier patterned Louis Vuitton suit with a punk edge from the men’s spring 2004 collection with plenty of jewelry, including pearl buttons and a pearl necklace.
Colman Domingo, portrayed by Bayard Rustin, played the openly gay civil rights activist and advisor to Martin Luther King Jr. in the movie “Rustin,” a black tie look guided by an elegant Nehru-style jacket, flared pants and pins that had a special meaning. . “Nehru was a colleague of Bayard Rustin,” he told WWD of India’s first post-independence prime minister, another trailblazer for democracy. Domingo was wearing an agate stone ring that also belonged to Rustin, adding, “I feel his energy with me.”
Prada Flexes
Miuccia Prada and Raf Simons have been at the top of their game for the past few runway seasons, juxtaposing hard and soft, romantic and tailored, which went down to some of the most winning looks on Sunday.
Styled by Danielle Goldberg, Golden Globe winner Ayo Edebiri represented in a Prada strapless voile tea-length technical satin dress with a reflective organza floating train in the same spirit as the women’s spring 2024 runway collection. The look was completed with pointy heels, colored to match. She also wore one of the newest hairstyles of the night, a sleek bob.
Another take from the runway collection is Hunter Schafer’s pink silk gazar and technical voile column dress, with layered flounces that caught the wind on the red carpet on the unusually cold day in Los Angeles.
Meanwhile, Brie Larson wore a wisteria ladylike technical satin dress with a sweetheart neckline and wide swing skirt, fit to perfection.
Bella Ramsey represented a more uniform side of Prada dressing in a light blue blouse jacket and gray trousers, both in a natté piece, worn with the brand’s best-selling monolith Chelsea boots.
And Willem Dafoe, whose relationship with the house dates back to 1996, when he modeled for a campaign photographed by Glenn Luchford, wore a single-breasted suit of black technical mesh and a white poplin shirt as timeless as his it was then.
Schiaparelli Shines
In less than five years, the American designer Daniel Roseberry has reinvented the historic house of Schiaparelli with a modern take on surrealism, and the success of the brand owned by Diego Della Valle has been achieved with the help of Hollywood.
Roseberry dressed Dua Lipa in a custom black velvet dress with trompe l’oeil gilded boning inspired by Elsa Schiaparelli’s collaboration with Salvador Dali in 1938, while Carey Mulligan wore a strapless black and white dress with a ruching bodice revealing a spine, recreating an original Schiaparelli design from Autumn 1949 of charge.
Natasha Lyonne chose a custom bustier dress inspired by the spring 2023 couture collection, completely covered in ecru glass bugle beads and fringe piping.
“I love the history of Schiaparelli, Elsa Schiaparelli and Surrealism as a movement,” Lyonne told WWD on the carpet. “What could be more surreal than all these shenanigans we’re involved in? It is an honor to wear this outfit. We are in the arts business, and wearing this piece of art is something special.”
The red carpet appearance followed Roseberry’s trip to Los Angeles last October, where he was supported by Jennifer Lopez, Angela Bassett, Regina King, Lyonne and many other Hollywood friends who support the brand at a Neiman Marcus cocktail party .
“You know, we’ve never paid a single person to wear it. It’s unbelievable that people have so much respect for him. I’m just humbled by that,” Roseberry said at the time. “I think of this as a service industry. So, to me, it’s about serving an artist when they have to be high performing, very vulnerable, extremely out there. And that’s what I love to do. You know, [Alexander] McQueen once said, ‘I don’t go to therapy, because the collections are my therapy.’ And you had the sense that designers sometimes work out their own personal stuff. I couldn’t feel less like that at all. For me it’s about the client. It’s about the star. It is about a minute to serve. And that’s what I hope people feel and I hope they respond to.”
Gucci Turns the Page
Under new creative director Sabato De Sarno, Gucci had a lot to prove on its first red carpet awards season, that is if it could still entice Hollywood with a simpler, sportier and younger aesthetic that couldn’t be more different than the maximum fashion of Alessandro Michele who preceded him. fantasy. (And on the heels of Artémis, the investment company owned by Gucci’s parent company Kering, also acquiring a majority stake in Hollywood talent agency CAA.)
The answer was “yes,” as one of the world’s biggest pop stars, Taylor Swift, showed off in a fierce, snake-green sequined Gucci dress.
Styled by Elizabeth Saltzman, shoot star Julia Garner, the face of the brand, opted for a chic allover Gucci floor-length sequin and strappy embroidered dress with a plunging neckline and high waist. “He’s a beautiful artist, but more importantly he’s a beautiful person inside,” she told WWD of De Sarno. “I’ve known him for the past few months and I’m really excited to work with him.”
Mark Ronson, who performed five songs for “Barbie,” and mixed the music for De Sarno’s first women’s Gucci runway show in September, along with his wife Grace Gummer stopped by to chat about his friend. “He had the great idea to remake this Mina song ‘Ancora,’ and now he picked this beautiful ensemble for me and Grace loved this dress so we’re double Gucci,” said Ronson, wearing a black tuxedo customized with interlocking round G. buttons. “It was the first time I made music for a fashion show and I really enjoyed working with Sabato, so we’re going to do more.”
Armani strip
Giorgio Armani changed the red carpet – and fashion – forever when he dressed Jodie Foster at the 1990 Oscars when she won for “The Accused,” along with Michelle Pfeiffer, Tom Cruise, Billy Crystal, Denzel Washington, Julia Roberts , and a lot of dressing. more for the ceremony. WWD put Pfeiffer on the cover and called the night “The Armani Awards.”
Wanda McDaniel, a former reporter from Missouri who was married to Hollywood producer Al Ruddy, a pioneer and longtime Armani frontman, recalled watching the 1989 televised ceremony at Swifty Lazar’s Oscar viewing party, and realizing that everyone there looked gorgeous and terrible the red carpet. A light bulb went off and the rest was history.
Bringing Armani a lot of publicity in the United States and around the world, those star-changing 1990 Oscars made designers and stars inseparable, locked in a mutually beneficial relationship that gave rise to the role of the Hollywood stylist , and luxury brand investment in celebrity ambassadors. , the red carpet, and the entertainment industry itself.
More than 30 years later, Armani is still a carpet for enthusiasts Matt Damon, Martin Scorsese and Robert De Niro. What was surprising on Sunday, however, was how many other people chose the OG of Hollywood glamour, namely the belle of the ball Margot Robbie, who everyone predicted would wear Schiaparelli, or maybe Chanel.
Styled by Andrew Mukamal, Robbie opted for a pink Armani Privé Barbie dress and matching tulle boa inspired by the 1977 SuperStar Barbie doll.
Meanwhile, Selena Gomez went with a red Armani Privé Ruby cut-out dress with a pleated skirt and crystal embroidered flowers. And Amanda Seyfried wore a strapless velvet Armani Privé column with a dramatic black and pink crystal bow on the neckline.
Armani dressed 15 stars, including next-generation “May December” heartthrob Charles Melton in a custom-made navy double-breasted peaked tuxedo, proving the designer’s Hollywood reign is firmly established for the future.
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Launch Gallery: The 6 Best Designers Who Dominated the Red Carpet at the Golden Globes
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