Beauty Go For the Gold
by Paris – The Paris 2024 Olympic and Paralympic Games are an unprecedented opportunity for beauty brands to amplify their message globally through sports marketing. Held …
Tag: Adidas
Adidas Talks Virtual Fashion, New Gaming Business Unit and Its $20,000 Roblox Virtual Necklace
The metaverse may be yesterday’s news for the media, but its incarnations live on, even thrive. Don’t use the “m” word. Call it gaming or …
Super shoes cause amateur London Marathon times to drop
Adidas running shoes have reached the mainstream – Getty Images/Luciano Lima At the end of a recent six-week block of altitude training in Kenya, British …
Rishi Sunak’s adidas samba-gate – and the worst political fashion blunders of all time
(ES) Given the utter derision of his latest choice of coach, one of our super-rich Prime Ministers could be pitied. For anyone wondering if the …
Euro 2024 Kits: All shirts ranked and rated so far
Germany, France, England and Spain on display during the international break (Getty Images) Euro 2024 is almost upon us and with that comes a sartorial …
How Adidas Plans to Grow Leaves by 2026
This story has been updated. Berlin – Reporting 2023 financial results on Wednesday, executives at German sportswear giant Adidas explained their new direction for the …
celebrities who hawk signature shoes
Beyoncé on top of many pairs of sneakers wearing her new Ivy Park range in collaboration with Adidas in November 2020 (instagram) Celebrities have often …