by “It’s very intimidating and very exciting – I’m only 3 years old,” Selena Gomez said at the 2023 Beauty Inc Awards on Thursday, about how it felt to be among her fellow award winners at the Rainbow Room in Center Rockefeller in New York City. .
Although the actor, singer and singer Pete Born Impact Award with color cosmetics brand Rare Beauty is only three years old, his achievement far exceeds his age; to date, the brand has raised $12 million of the $100 million it has pledged to mental health causes through its Rare Impact Fund, and by the end of 2023, Rare will pass the $300 million sales threshold.
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In a fireside chat with Jenny B. Fine, executive editor of WWD and Beauty Inc, Beauty, Gomez said she feels “overwhelmed by Rare’s success” — a success that, she says, goes beyond creating quality products.
“The most important thing from the beginning of creating this brand was to be a positive influence in the beauty space – to create a brand that allows you to embrace who you are, and not make people look a certain way in order . to achieve ‘perfection,'” said Gomez, who was transparent about her own mental health journey, including her experiences with Lupus, depression and bipolar disorder. “Creating a mental health impact fund through Rare – that, to me, is the body, mind and soul.”
The brand’s focus on authenticity has been instrumental in driving significant online success, with Rare quickly becoming the top-ranked beauty brand on social media in the US; at the same time, Gomez herself leads the most followed person on Instagram, with 429 million followers.
“I look forward to continuing to slowly build Rare; it truly feels like this is just the beginning,” said the multi-hyphenate. “What we’ve put together is special, and we’re doing a great job of trying to keep everything new and fresh and exciting to use, and most importantly – easy and accessible for everyone.”
In total, 28 awards were handed out at the ceremony, which celebrated this year’s most innovative launches, vibrant initiatives and the brightest change makers. “We’re back as babies,” said Jerrod Blandino as he and Too Faced co-founder Jeremy Johnson accepted the Newcomer of the Year Award for their latest venture, color cosmetics brand Polite Society.
Meanwhile, Brand Builder of the Year went to Milani chief executive Mary van Praag for her successful turnaround of the brand, which has seen a 30 percent increase in sales this year alone and is now the only indie in the top 10 top in color at mass. . August CEO and co-founder Nadya Okamoto received the Intentional Initiative of the Year award for her efforts to fight a tax on feminine care products through her Tampon Tax Back Coalition (fittingly, she wore a clear purse full of tampons to accept the honor ), and social media sensation Patrick Ta was named creative force of the year.
Best share spot holder in mass market hair care P&G Beauty took home the award for Category Developer of the Year for hair care; Tom Ford’s historic acquisition of the Estée Lauder companies won the Transforming Market of the Year award.
Here, the full list of 2023 Beauty Inc. award winners.
Born Pete Impact Award: Selena Gomez, founder, Rare Beauty
Brand of the Year, Mass: Nature
Brand of the Year, Prestige: Sol de Janeiro
Brand of the Year, Wellness: Love Wellness
Retailer/Company of the Year: Amazon
Retailer/Person of the Year: Creighton Kiper, vice president, merchandising, beauty, Walmart Inc.
Influencer of the Year: Monet McMichael
Creative Force: Patrick Ta
Address of the Year, Prestige: Game Prada beauty
Address of the Year, Mass: Nicely
Change Market of the Year: Estée Lauder acquired Tom Ford Cos
Leading Brand of the Year: RMS beauty
Newcomer of the Year: Political Association
Buzzy Collab: Lancôme x Louvre
Category Builder of the Year, Hair: P&G Beauty
Category Builder of the Year, Skin: Recipe Glow
Category Builder of the Year, Make up: Charlotte Tilbury
Category Builder of the Year, Perfume: Dior
Brand Builder of the Year: Mary van Praag, chief executive officer, Milani Cosmetics
Newsmaker of the Year: Elf Beauty
Product of the Year, Hair Care: Dyson’s airway
Product of the Year, Make up: Danessa Myricks Beauty Groundwork Defining a Neutral Palette
Product of the Year, Skin care: Westman Atelier Skin Activating Serum
Product of the Year, Perfume: Goddess Burberry
Product of the Year, Wellness: Liquid Sugar Free Hydration Multiplier IV
Aim of the Year Initiative: The Coalition to Roll Back the Tampon Tax
Sustainability in beauty: Future Society with Arcaea
CSR Award: Beekman 1802 The Initiative of Kindness
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