by The Liberty Beauty Advent Calendar is one of the most popular advent calendars of the last decade. Since its launch in 2014, its popularity has continued to grow, becoming the luxury department store’s best-selling product for 149 years — and this year’s tenth anniversary edition is nothing short of spectacular.
I loved the combination of high-end products and fan-favorites, beautifully decorated packaging and incredible value, I could not turn off the opportunity to get a look before the launch to determine if it really is. worth the hype, especially after finding out that it was the most generous line up to date of the brand.
The beauty advent calendar has grown significantly in recent years, with a variety of brands constantly striving to provide the best choice and value. But even with the many options available in 2024, Freedom comes with very few options.
Freedom of London
Shop the department store’s most generous line to date with this impressive 2024 beauty calendar.
- Great value
- Many full size products
- A good selection of luxury items
- Reusable advent calendar
- dear
- Same design as last year
£260 at Liberty London
A heritage brand recognized the world over, it’s no wonder it sells out every year without fail.
This year’s iteration features 28 amazing products to try, 18 of which are full sizes, from some of the biggest and best names in beauty, such as Augustinus Bader, La Mer, Ren, Sunday Riley, Lisa Eldridge and many more. Not only that, but a select number of golden tickets worth £1,000 have been hidden in a handful of calendars for lucky customers to spend in store or online (oh, I didn’t find a golden ticket in mine).
As one of the lucky few who received the advent calendar before it shipped, I opened each drawer to review the contents, and determine if it was worth the splurge.
Now jump your head up
To begin with, the calendar is presented in a Liberty-shaped box, decorated with the flagship store in London, illustrated by the wonderful Clym Evernden. As far as beauty calendars go, this is definitely up there with one of the prettiest, and honestly, I’m excited to have it on display ready for Christmas. But what about the content?
What’s inside the Liberty Beauty 2024 Advent Calendar?
The calendar includes a wide variety of products, including everything from perfume to skin care, hair care to make-up. I had heard good things about the fragrances, so I was especially excited to try those, as well as the products I hadn’t heard of.
Compared to last year’s arrival, things have certainly been mixed up by the Liberty team. They’ve strayed from including any accessories – last year’s selection incorporated a compact mirror, a bracelet and a set of hair clips. These have been swapped this year for a focus on perfume and make-up (which, let’s face it, I think is much better).
⭐ My 5 highlights from Beauty of Liberty Advent Calendar ⭐
Testing out a beauty advent calendar of this scale forced me to do things methodically: so I decided to kick things off by picking five products from each category that I hadn’t tried, and had never heard of about them.
Vilhelm Parfumerie Face Francis Eau De Parfum | retails at £145 for 50ml
I’m not exaggerating when I say this is the best perfume I’ve had the pleasure of trying. It’s the kind of perfume that smells so good, if you walked past a stranger on the street and got a whiff of it, you might want to stop them and ask for them.
Complete with sweetened top notes of toasted pistachio, and a hint of driftwood, I have a feeling I’ll be buying more of this. Upon closer inspection, Vilhelm’s fragrances also emerged with last year’s arrival, proving that it was *so* popular with shoppers, the Liberty team just had to include another one in year.
REN Clean Brightening Dark Circle Eye Cream | retails at £49 for 15ml
My best friend warned me in advance that I would be blown away by this eye cream — her exact words were, “it’s magical”. And after applying it religiously for the past two weeks, I can confirm that it really is “magical”. Eye creams I’ve tried before have been much more viscous, thinner in consistency, with no real visible results. This, however, has done more for me in a few weeks than any other eye cream has done in months in terms of hydrating my eyes, and reducing my bags and dark circles.
But when I noticed the biggest difference with this eye cream was under my make-up. I’ve always struggled with wrinkles appearing almost immediately after applying concealer under my eyes, but my eyes have completely transformed. They are brighter, smoother, feel much more hydrated, and now my concealer applies seamlessly, lasts longer and looks nicer.
La Mer The Lip Volumizer | retails at £72 for 7ml
I can’t say I’ve ever reached for a lip plumping product, but this luxury option from La Mer made me wonder why I’d never thought of it.
First of all, I love the packaging – presented in a glass bottle with a trendy twist cap, and a perfectly angled applicator, it’s a dream to use. It was one of the first steps I take when doing my make-up and it’s not sticky in the least.
It leaves my often chapped and dry lips looking fuller and more hydrated, thanks to the formulation of shea butter, coconut oil and algae extract. I also love the natural glossy finish, and the minty finish.
Trish McEvoy Intense Gel Liner in Black | retail for £22
It surprises me that simple black eyeliner is one of my top five highlights in this iconic beauty advent calendar. But believe me when I say this is the best, most blendable, pigmented black eyeliner I’ve ever used. Great on both the upper and lower lash line, I especially love the double-sided applicator that comes with a built-in sponge to soften and blend the liner perfectly. At £22, it’s definitely an investment as far as eyeshadow goes, but I can see this lasting me.
Philip Kingsley Booster Booster Conditioner Reform | retails at £30 for 150ml
This is a product I will be shopping for for a long time! As someone who has naturally very frizzy and unruly hair, I couldn’t believe the difference this made after just one use. Super hydrating, I honestly feel like my hair is softer, shinier and more manageable (even when I leave it to air dry). I also get hair breakage regularly, and I’ve noticed a pretty big change in the amount of less hair that ends up clogging the drain after washing (something my boyfriend appreciates, too).
🪫My 3 scenes from The Liberty Beauty Advent Calendar🪫
It wasn’t easy to find three cons for this advent calendar, because I loved the curation of luxury products. But, due to personal preference, here are three items that weren’t completely win me over
Verden Herbanum Hand Cream | retails at £25 for 75ml
Although the consistency of this hand cream is lovely, the scent is just a little too overpowering for me.
QUAI Detox Shampoo | retails at £28 for 300ml
I was already familiar with this shampoo after I set myself on a mission earlier this year to improve my hair care routine. Unfortunately in my case, this did not work well with my hair type.
Byredo Lipstick in Red & Blue | retail for £45
As much as I love the packaging of this lipstick (it comes in a luxurious gold case that seals with a satisfying magnetic click), I’ve never been one to wear a bold red lip. According to Liberty, each calendar has one of three colors, two of which are vibrant reds, and the third is a burnt berry hue, which I think I prefer.
Finally, is the Liberty Beauty Advent Calendar worth the splurge?
If you’re lucky enough to be able to wear a beauty calendar of this quality, I’d say it’s worth the splurge, especially if you’re interested in trying new products from luxury brands you wouldn’t otherwise buy.
As for value, it certainly has that aspect covered. For £260, you’re getting £1,205 worth of beauty products — that’s a built-in saving of £945.
If you can’t spend that much on yourself, you could always share the calendar and use the items as very generous gifts instead. That would certainly save a lot of the headaches that often come with gift giving during the Christmas season!
Shop now: Beauty of Liberty Advent Calendar | £260 (Worth £1,205) from Liberty London
£260 at Liberty
