by IMG, the official organizer and operator of NYFW: The Shows, has released its full slate of programs and events.
NYFW will take place February 9 to 14, and IMG will operate across the city with three main locations: the RXR Starrett-Lehigh Building, the official designer runway center of NYFW: The Shows, consumer-focused NYFW Backstage at 21Greene, and NYFW: The Showrooms at High Line Nine, all produced by Focus.
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For the first time, IMG will launch NYFW Backstage, a pop-up experience that provides an inside look at the fashion show process from concept to runway. NYFW Backstage was designed in consultation with creative director Ethan Tobman (a WME client), known for his work on Taylor Swift’s Eras Tour.
WME Fashion Alliance 3.1 designers Phillip Lim, Eckhaus Latta, Jason Wu and Sergio Hudson will be featured throughout NYFW at NYFW Backstage, providing insights into their collections and creative process through ticketed events.
As of February 2020, IMG has provided more than $20 million to American designers through initiatives including the WME Fashion Alliance and by allowing brands to organically integrate into NYFW and providing designer funds to help offset costs . Other initiatives include the NYFW Small Business Grant in partnership with Empire State Development, which awarded $500,000 to 10 independent designers in 2022, and the Black in Fashion Council Showrooms, which helped raise awareness for designers Theophilio, Diotima and House of Aama, among others.
NYFW Backstage will take visitors through the process of hair, dressing, first look photography, and how that ends up on the runway. Aspiring models will have the opportunity to be scouted by IMG Models at the Get Scouted Studio. The TreSemmé Style Studios will be open again to consumers with the option to book appointments in advance with bookings opening on February 5th.
NYFW will feature a panel discussion on the “Roadmap for Size Inclusion: The Next 10 Years,” as well as live streaming fashion shows, merchandise available only during NYFW, an embroidery station for custom tote bags, and coffee from Bluestone Lane Cafe.
Beginning with a launch party and preview, NYFW Backstage will open to the public February 9 and remain open for the duration of NYFW.
For the first time, WME Fashion created a NYFW campaign showcasing the cultural diversity of New York City, and celebrating fashion through the lens of photographer Sam Hellman. IMG models Chloé Vero, Sara Arabzadeh, Shantae Leslie and Xue Huizi are shown wearing American designers with The Wall Group’s Stoj doing makeup, Adam Markarian doing hair, and Mastermind Studio’s Chino Castillo handling styling.
Black Beauty Roster will host a dinner during NYFW to celebrate a landmark year for beauty equity with legislation in New York and New Jersey mandating training in textured hair and the inclusion of SAG-AFTRA measures to ensure recognition and compliance different beauty requirements of talent formally on productions. . Black Beauty Report will bring together beauty executives, artists, policy makers, brand and key stakeholders to celebrate these wins and discuss the future of inclusion and equality in beauty.
As an official partner of NYFW, On Location will offer consumers premium access to runway moments that only happen at NYFW through NYFW: The Experience. Tickets can be purchased for select runway shows including Altuzarra, Bach Mai, Badgley Mischka, Bibhu Mohapatra, Cucculelli Shaheen, Gigi Burris, Libertine, Private Policy, Proenza Schouler, Sergio Hudson and The Blonds, among others. Information is available at onlocationexp.com/new-york-fashion-week-tickets.
NYFW: The Menu returns for a second season with 25 participating restaurants from across New York City, including Caviar Kaspia at The Mark, Jean’s, Bangkok Supper Club and more, all offering special menu items available only during NYFW. By dining at any of the participating restaurants, patrons have a chance to win tickets to the September 2024 NYFW show and a VIP shopping experience. More information is available at NYFW.com/the menu.
Returning for an eighth season in association with IMG, Rakuten presents Black in Fashion Council Discovery Showrooms featuring designers Amari Cater, Blackstock & Weber, BruceGlen, GVDS, Keeyahri, Nia Thomas, Omol, QOH Jewelry, Silver and Riley, and V .Bellain. The BIFC Discovery Showrooms will be open February. 9 to 13 at NYFW: The Showrooms at High Line Nine, offering emerging Black designers a platform to reach key fashion press, buyers and other industry stakeholders. Other designers who will host showrooms or fashion presentations at High Line Nine during the week include Agbobly and Dotima.
NYFW is presented in partnership with Rakuten and TreSemmé.
The official extended program schedule for NYFW: The February 2024 Shows is now live on NYFW.com/schedule, complementing the Official NYFW Schedule released earlier this month by the Council of Fashion Designers of America, in partnership with IMG.
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