by New, Upgraded and Expanded Innovations in the Prescription Diet Product Portfolio to Support the Unique Nutritional Needs of Cats and Dogs with Highly Palatable Diets
OVERLAND PARK, Kan., January 11, 2024 /PRNewswire/ — Ahead of VMX 2024 NAVC, Hill Pet Nutritiona division of Colgate-Palmolive and a global leader in science-led nutrition, today announced a series of new product innovations and enhancements to its #1 US Vet Recommended therapeutic pet food line, Hill’s Prescription Diet.
The following products are part of the new, upgraded and expanded Prescription Diet Prescription products:
Hill’s Pet Nutrition Prescription Urinary Care Diet, Gastrointestinal Biome and Food Sensitivities
- Prescription Diet z/d Low Fat Hydrolyzed Soy Canine to help avoid adverse food reactions and promote healthy skin in dogs with food and fat sensitivities. This nutrition contains Hill’s breakthrough ActivBiome+ ingredient technology clinically shown to rapidly activate the gut microbiome to support digestive health and wellness. This product is expected to ship mid March 2024.
- Prescription Diet c/d Multicare low fat Canine Nutritional to help manage dogs with fat sensitivities and support urinary health. The food is expected to be sent in June 2024.
- Feline Stress Gastrointestinal Biome Diet Recipe It is an upgrade to the current Feline Gastrointestinal Biome product, which was developed to help manage stress in cats with GI problems. This nutrition helps promote regular stool within 24 hours. It is formulated with ActivBiome+ ingredient technology, a proprietary blend of prebiotics shown to rapidly activate the gut microbiome to support digestive health and wellness. This product is expected to ship June 2024.
- Prescription Diet c/d Multicare Stress Feline wet new flavors is clinical nutrition designed to reduce stress, a risk factor for common urinary symptoms, now available in three new flavors: Vegetable & Tuna Stew, Tuna, and Chicken. This product supports urinary health with additional ingredients to help manage stress. The new flavors are expected to be launched June 2024.
These products were developed using the The Science of Tastethat is, Hill’s proprietary, evidence-based approach to flavor technology, to ensure that pets enjoy the form, taste and consistency of their food.
“Often, vets go out of their way when they are working to identify the best approach to nutritional support for a patient with more than one concern. We track these requests and our 2024 innovation plans are focused some of the most requested diets,” said Dr. Karen Shenoy, Chief US Veterinary Officer at Hill’s Pet Nutrition. “Veterinarians can rest assured knowing that we developed these products using a proven methodology that appeals to pet’s taste preferences – pets will enjoy eating the food and get the nutrition they need .”
starting weight loss conversations earlier and easier
One in three pet parents do not recognize their pet’s weight issue.1 Maintaining a healthy weight is a vital part of a pet’s lifelong health, and Hill’s continues to focus on raising awareness of the importance of ending pet obesity.
“We partner with veterinarians to help pet parents recognize when their pet is overweight and to make the weight loss journey a positive experience,” said Dr. Shenoy. “Through a powerful blend of ingredients, Hill’s provides nutrition that stimulates pets’ natural ability to burn fat and keeps them playful and active, with an irresistible taste and flavor that pets love.”
To encourage easier weight loss conversations, Hill’s offers a range of tools for pet parents and vets alike. Some highlights include:
- Weight Gain Comparison Wheel. Vets use wheel visualization to help pet parents better understand the health implications of a few extra pounds.
- Flip Cards. Backed by the vet’s daily feeding recommendation, pet owners get quick tips on giving healthy treats and exercising pets.
- LOVE test. A simple online questionnaire helps pet parents estimate their pet’s weight by:
- L: Finding the pet’s ribs
- O: View from above
- V: Looking from the side
- E: Evaluate feeding behavior
“Whether we’re supporting vets to help pets lose weight or manage their other unique needs, we’ve created science-backed nutrition that pets love to eat,” said Dr. Shenoy. “Food is a powerful tool in keeping pets healthy. By providing our best nutrition for pets, we hope to help more pet families enjoy quality years together.”
Flavor is an essential component of any pet food, especially those formulated to support weight management. Hill’s Prescription Diet dry and metabolic foods are specially formulated to help dogs and cats lose weight and keep off the lost weight naturally by activating their unique metabolism. In fact, 96% of the dogs lost weight at home in two months when they were fed Metabolic.
To learn more about Hill’s approach to the Science of Taste, visit our website here. To access free tools and resources for pet weight management, visit endpetobesity.com.
1. 2022 Pet Obesity Study. Association for Pet Obesity Prevention.
About Hill’s Pet Nutrition
Founded 75 years ago with an unwavering commitment to science-led pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and expand the special relationships between people and their pets. Hill’s is committed to cutting-edge research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian-recommended pet food brand, knowledge is our first ingredient with over 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet therapeutic nutrition plus our daily wellness product line, Hill’s Science Diet, are sold at veterinary clinics and pet specialty retailers worldwide. For more information about our products and nutritional philosophy, visit HillsPet.com.
Contact Media:
Kerry Johnson
kerry.johnson@vmlyr.com
SOURCE Hill’s Pet Nutrition
