by Paris – Fencing. Swimming. Track-and-field. Beauty shopping.
Wait. What?
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The latter could indeed be considered an off-calendar sport during the Olympic and Paralympic Games in Paris this summer. This is because new beauty retail openings have taken place just before the events which will take place from Friday to August 11 and August 28 to September 8, respectively. Here’s a look at the most recent one that was staged. On your marks, set, go!
Antinomy
The Antinomie brand was created two years ago in France to democratize the niche fragrance segment. Her scent aims to take advantage of moments in life and meet everyone’s paradoxes, according to Aurélie Boudoux, Antinomie’s marketing manager.
There are two Antinomie fragrance collections. The five eaux de parfums were designed to match your mood and include scents such as Rose Sage and Bois Blanc Pudique. The same number of extraits de parfum were made for more powerful life moments and include fragrances such as Flirt Infini and Silence Éloquent. A 30-ml. The price of edp is 49 euros and the 100-ml. passage for 119 euros.
Antinomie’s first store, in Paris, is a paradox in itself. The 260 square foot space looks upside down, with the floor standing with a chandelier and curtains falling up, and there is a table and chair down on the ceiling.
Antinomie, 99 Rue du Bac, 75007 Paris. Tel. : +33 9 56 12 60 49
La Bonne Brosse
La Bonne Brosse opened its first store in Paris to reinvent the luxury hair care market with its new brushes and care line, in Paris, right next to the Palais-Royal.
“We felt we could change the rules of the market – or shake it up a bit,” said Pauline Laurent, co-founder of the French brand.
In the store, she and another co-founder have Flore des Robert hair brush creations laid out on a trompe l’oeil tablecloth made with artistic stitching to look like a set dinner table. La Bonne Brosse brushes are made in France from cellulose acetate, commonly used in luxury eyewear, giving it an organic feel and biodegradability. They go for 38 euros to 138 euros.
Sitting on the table of the new store, too, are the pure Cair hair care products, which were launched less than six months ago. That started with a serum, shampoo and conditioner, with prices ranging from 38 euros to 74 euros.
La Bonne Brosse, 18 Rue Richelieu, 75001 Paris. Tel.: +33 7 68 40 93 28
Heritage Concept Store
The Heritage Concept Store, not far from the Avenue des Champs-Élysées, is the idea of the concept store Colette alum Sébastien Chapelle. About two-thirds of the 1,615-square-foot, two-floor, sleek space, with marble floors and displays, and a vintage brick fireplace, carries wristwatches, jewelry, eyewear, art, high-tech, books and other accessories.
The rest of the store is dedicated to around 20 cherry-picked niche fragrance brands. Among them are Escentric Molecules, Akro, Maison Icepinkim, Dorin Paris, Élisire, Atelier des Ors, Orens, My Exclusive Collection, Maison Rebatchi and Stéphanie de Bruijn-Parfum. There are a total of 150 perfumes to try.
Heritage Concept Store, 19 Avenue George V, 75008 Paris. Tel.: +33 1 49 53 99 29
Min
Chinese entrepreneur Lilin Yang co-founded her K-beauty business in October 2014 with a very small Miin shop in the center of Barcelona. This led to another store in Madrid a year later, followed by another in Munich and Milan. Then, seven years ago, Yang opened a store in Paris for business-to-business clients, and in 2023 decided to expand the retail concept more aggressively.
“This year we are opening a new store every week,” said Yang, the company’s chief executive officer, adding that by next month Miin will have 32 stores in Europe. “Hopefully we can close [2024] with 40 shops.”
The ultimate goal is to reach 100 European locations.
The new 320 square foot Miin store in Paris in the Montmartre district is its first independent door in France. Which carries 40 K-beauty brands, including Laka, Benton, Klairs and Mizon. Both Ondo Beauty and Meisani are private labels.
One month in and the new store so successful Yang said she would like to open more in Paris immediately.
Miin, 4 Rue des Abbesses, 75018 Paris. Tel.: +33 1 42 51 94 77
Neuro
Neuraé, the Sisley group’s new neuroscience-based skincare brand, has opened the doors of its first brick and mortar location, in the Marais district of Paris.
A complimentary 10-minute mini-treatment at the 860 sq ft boutique can be booked online. These include Neurorespiratory, focused on breathing and acute pressure; Emotion Xplorer Neuro-Soin facial, and Emotion Xplorer Neuro-Model Prime, personal manual treatment. With Emotion Xplorer Neuro technology, a person’s brain waves are read to paint their emotional portrait.
Every Thursday at 6:30pm, there are masterclasses in the store on themes such as emotions, well-being and skin care.
Neuraé, 48 Rue Sainte-Croix de la Bretonnerie, 75004 Paris. www.neurae.com and @neurae
Patyka
Patyka is a pharmaceutical brand founded in 2002, but its roots go back to the 1920s in Paris.
“It was the first brand in the world to be certified organic,” explained Pierre Juhen, co-CEO at Groupe Finoli, which acquired Patyka 10 years ago and relaunched the brand in 2014. “We made it a biotech skincare brand. . Basically, our goal is to break the barriers between science, clean and premium, with one mission, which is to deliver pure beauty.”
Patyka has done almost all of its operations, including research and development, and has considered opening a flagship for some time. Located in the brand’s headquarters building, the two-story, 1,080-square-foot facility will open on Thursday.
“We created it as a perfect circle [lab] library,” said Juhen, adding that the shape is central to Patyka’s branding, along with white, black and metallic colors used in the institution’s decor.
The ground floor will sell products and host mini-treatments, while upstairs there are two rooms for 50- to 90-minute treatments.
Patyka, 58 Rue de Châteaudun, 75009 Paris
Pink moon
Pink Gellac, the semi-permanent vegan nail polish brand, has made its first retail stakes in France, on Rue de Rivoli in Paris. And as the name suggests, the prevailing color is pink.
The ground floor of the 1,080-square-foot store sells the Dutch brand’s 300 long-lasting nail colors (most are heme-free), LED drying machines for finger and toe nails, and other accessories for home use. Upstairs alone there is ample space for events.
The price of Pink Gellac nail polish is from 13 euros to 16 euros per 15-ml. flacon. The Sensual Compact Set goes for 49 euros.
Pink Gellac, 98 Rue de Rivoli, 75001 Paris. Tel. : +33 1 42 36 16 42
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