by MILAN – Andreādamo, Niccolò Pasqualetti, Francesco Murano and Lorenzo Seghezzi are the recipients of the 2024 grants awarded by the Camera Moda Fashion Trust, the non-profit organization founded in 2017 to support young Italian talents or Italians to develop their businesses with financial help, as well good. as business mentoring programs and as a tutor.
Revealed during a gala dinner in the city on Thursday night, a committee selected the winners from among 10 shortlisted competitors from 76 applicants. The latter included a mixed panel of modern designer brands at various stages of development, from Andreādamo, Durazzi Milano, Federico Cina and Francesco Murano, to Ascend Beyond, Be Nina, Domenico Orefice, Lorenzo Seghezzi, Niccolò Pasqualetti, and Victor Hart.
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Some have been regularly showing their collections as part of Milan Fashion Week, including Durazzi Milano, Andreādamo and Federico Cina, while others have just recently started to establish distribution or hope that the grant will allow for them to do so, as Hart. .
“Camera della Moda and Camera Moda Fashion Trust take their actions towards the future, the time of fashion, recognizing the heritage of our industry and the complex challenges facing fashion as a cultural and industrial system. We must provide concrete answers today,” said Carlo Capasa, president of Camera Nazionale della Moda Italiana and trustee of the Camera Moda Fashion Trust.
The four winning brands will each receive 50,000 euros in funding, as well as business mentoring and one-to-one tutoring starting in June.
Since its inception and including the 2024 edition, the Camera Moda Fashion Trust has donated over 1.1 million euros, supporting a total of 33 designers.
Meet the 2024 Grant Recipients
Since the launch of his eponymous brand during the pandemic, the designer Andrew Adamo — who cut his teeth at Elisabetta Franchi before working in Roberto Cavalli’s eveningwear department, as well as other design roles at Zuhair Murad, Ingie Paris and Dolce & Gabbana — the enhancement of the female body is at the heart of his creativity. video. Known for his body-conscious knitwear styles, he staged his first runway show in Milan in February 2022, and continued to do so until last season. The Andreādamo brand attracted the interest of major international retailers, including Modes and Sugar in Italy, Tsum in Moscow and Harvey Nichols in London, as well as Selfridges, Net-a-porter and Antonia, for which he created capsule collections.
Alum of The Row, Loewe and Alighieri, designer Niccolò PasqualettiA sustainable and artisanal approach supports androgynous designs, which had already received a grant in the 2023 edition of the Fashion Trust. They were also among the semi-finalists of the LVMH Prize 2022 and attracted the attention of retailers such as Ssense, Machine-A, The Broken Arm and Dover Street Market Ginza.
Francesco MuranoAn unexpected boost in visibility came when the designer was about to graduate from Milan’s Istituto Europeo di Design and Beyoncé requested some of his creations for her music video “Spirit.” His aesthetic, which relies on draping, tailoring and form-fitting concoctions, as well as his business model have been based on his relaxed connection with the world of celebrity from the start. After working through the pandemic, he established a made-to-measure distribution model, allowing for more flexibility, as the designer puts it.
Queer culture is at the heart of the Lorenzo Seghezzi‘s fashion message, aimed at making social, cultural and political statements to empower the LGBTQIA+ community of which they are a part, by challenging the norms of gender identity and the masculine-feminine dichotomy in clothing. After attending high school Liceo Artistico di Brera in Milan and graduating in fashion design at NABA, the Nuova Accademia di Belle Arti, they unveiled their first full collection at the 2020 edition of the Alta Roma exhibition and went on to have two programs additional to be staged among. disruption caused by the pandemic.
The fifth winner was chosen by Max&Co., which is awarding a prize of 20,000 euros to Bologna, Italy-based Victor Hart and the opportunity to join the design team of the contemporary brand for a special project, as part of the “Design for Change” Max Mara Fashion Group label.
Hart is in the early stages of growing his fledgling fashion brand. After studying painting and sculpture in his home country and moving to Italy to attend the Haute Future Fashion Academy school in Milan, he began his career in textile design and sustainability consulting before founding his eponymous fashion brand in 2021. The brand focuses on hybrid. work clothes, very knowledgeable in sartorial construction and mostly crafted from deadstock denim pieces.
This year’s jury panel included Capasa; Roberta Benaglia, chief executive officer and founding partner of private equity fund Style Capital SGR; Umberta Gnutti Beretta and Warly Tomei, co-founders and chefs of Camera Moda Fashion Trust; Margherita Maccapani Missoni, CEO and creative director of Maccapani; Laudomia Pucci, president of Emilio Pucci Heritage; fashion photographer Giampaolo Sgura; Max&Co brand director. and Max Mara Fashion Group Sustainability Committee member Elia Maramotti; Maria Giulia Prezioso, omnichannel retail director at Max&Co., as well as Anna Dello Russo, founder of the Afro Fashion Association Michelle Francine Ngonmo, stylist Lorenzo Posocco and digital personality Tamu McPherson.
Founded two years before, the Camera Moda Fashion Trust officially started full activities in 2019. Previously it awarded its grants to Act N.1, Coliac and Blazé, Vitelli, Cormio, Niccolò Pasqualetti, Marcello Pipitone, Florania and Setchu . The organization relies on private donors as well as Italian brands that help with annual donations.
Max&Co is featured in the 2024 edition returning as the trust’s main patron alongside luxury roadster LuisaViaRoma.
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