by With just days to go until the opening ceremony of the Paris 2024 Olympics, WWD looks at how the international sporting competition and its spirit have inspired fashion and beauty brands from around the world.
Firstly, there are various brands that have entered into licensing deals with the International Olympic Committee (IOC).
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omega
The official timekeeper of the Olympic Games since 1932, Omega is celebrating the occasion front time for those who want to keep a piece of the moment. Two have been revealed so far. First came a special edition of the Seamaster Diver 300M that is only available at the watch store in Paris. This steel and proprietary 18-karat “Moonshine” gold features the seconds hand bearing the symbol of the 2024 Olympic Games.
Next to fall was the Speedmaster Chronoscope, which was unveiled just 100 days before the opening ceremony on July 26. This 43-mm design comes in four models, all with a silvery white opaline dial with three dark gray time scales and two sub-dials for a wide range of measurements, befitting the watch’s established role in the Games. And of course, it has a commemorative reverse with a mirror-polished “Paris 2024” logo, along with the Olympic rings and date.
Pandora
The Danish jewelry heavyweight has created a nine-strong capsule of jewelery inspired by the 2024 Olympic and Paralympic Games. These are sold in Pandora stores, online as well as a selection of official Paris 2024 stores across the French capital.
French athletes Estelle Mossely, who won gold at the 2016 Games in Rio de Janeiro, and Sakina Karchaoui, captain of the French national women’s soccer team, are the faces of the limited edition capsule that includes a bracelet commemorating the tournament, charms featuring the Phryges . mascots as well as symbols of the Olympic and Paralympic Games.
Montblanc
In 1924, as France hosted the first Winter Olympics in Chamonix and later that year, the Summer Games in Paris, Montblanc invented its most famous writing instrument.
In celebration of the centenary of the three events, the brand imagined the Olympic x Meisterstück Heritage Collection. In addition to the edition dressed in the red lacquer used as the signature color of the 1924 Games – and further decorated with symbols such as the five Olympic rings, laurel wreath and beam thrower that appeared on the event’s official poster – three other versions come . in a combination of blue-grey resin as well as platinum engraved with a landscape from the Chamonix valley. There will be two ink colors as well as special edition notebooks.
Lacoste
For the sixth Olympic Legacy collection, Lacoste has released an eight-piece “Paris 1924” line, from polo shirts and shorts to caps and a waterproof jacket. All over the world, the graphic codes of the 1924 competition are reproduced, flashed across the chest or placed discreetly along the manifold.
Available online from Lacoste’s e-commerce site as well as the Olympic Shop, the pieces will also be available in Paris and from a pop-up in Paris Charles de Gaulle airport from August 1.
Only a handful of brands and products can claim to be official merchandise of the Paris 2024 Games, with strict guidelines governing communications and initiatives related to the event on top of that. Despite this, brands from around the world are keeping the spirit of the sport alive.
Marine Serre
In a special capsule for online retailer Ssense, Marine Serre has refreshed its signature crescent moon motif as an iteration of the intertwined rings of the Olympic logo. Called “Six Moons”, the collection includes tank tops, biker shorts, sports bras, headbands and caps.
Sandro
Do you want to add a sporty je-ne-sais-quoi to your summer outfits? Sandro is offering a capsule of essentials using the French blue, white and red palette that extends from socks and shorts to a special edition of its Lasair sneaker.
Etam
After the great tennis player Caroline Garcia in 2023, the French lingerie giant has reached five additional high-level athletes in this sports-inflected year: the handball player Estelle Nze Minko, who is the captain of the French national team, judoka Audrey Tcheuméo; boxer Amina Zidani; para-triathlete Gwladys Lemoussu and kitesurfer Lauriane Nolot. The sextet have put together capsules inspired by their respective disciplines for a wide range of options including four levels of breast support, shaping garments and comfy classics.
Maje
Rising French pentathlon star Élodie Couvel is the face of Maje’s latest chic capsule collection which includes satin shorts, a polo dress with a detachable collar with a rhinestone deck and a striped tuxedo joggers set.
Camille Fournet
As France turns to the world’s biggest sports arena in the last few weeks, leather goods specialist Camille Fournet has reworked five essentials: volleyball, tennis racket cover, boxing gloves, card holders inspired by sports tracks – and a sports bag, of course.
Mené
In a nod to the ancient Greek Olympic Games, which were a tribute to Zeus, investment jewelry brand Menē has reimagined the Olympia collection, featuring motifs such as a wild olive leaf crown used instead of a medallion, the Greek goddess Nike and even a tiny temple. There’s even a two-handled antique vase moment. All designs are available in 24-karat gold or solid platinum.
Mio Harutaka
Indulge your national pride in the flag rings imagined by Tokyo-based jewelry designer Mio Harutaka, who is known for her whimsical creations inspired by nature. Set with sapphires, diamonds and rubies on white gold, the Paris version looks to bring back a fitting bit of bling from the Olympic Games in the City of Lights.
Ducashi
Strength and resilience are qualities required of high-level athletes but are also essential in challenging times. That’s the message behind the capsule imagined by the Ukrainian jewelry brand and represented by the national rhythmic gymnastics team of Ukraine, which is qualified to take part in the upcoming Games.
Macon & Lesquoy
If you’re more interested in channel surfing and taking a break than break dancing or marathon swimming, 15-year-old embroidery specialist Macon & Lesquoy has you covered with its range of tongue-in-cheek shoes to celebrate make the “everyday athletes who made the version. into an Olympic sport.”
Casetify
If you’re rooting for the French athletics team, the tech accessories company is offering a range of customizable phone cases in the colors of the French Athletics Federation for the latest iPhone and Samsung Galaxy models.
Barefoot dreams
As an official licensee of Team USA, Barefoot Dreams has created a cozy collection of stars and stripes wear, patriotic socks, pet beds and sweaters, and wearable blankets for adults and children to cheer on the Olympic athletes from the comfort of home.
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