by L’Oréal is to unveil its latest beauty technology innovations at the Viva Technology show opening Wednesday in Paris, continuing its commitment to personalized, inclusive and responsible beauty, the company said.
Key implementations will include a realistic human skin-like technology platform for scientific research and product testing and a Gen AI beauty content lab called Creaitech designed to enhance creativity. These will add to the likes of a Gen AI powered personal beauty assistant; a portfolio of cutting-edge skin and hair diagnostics and a hair dryer based on infrared light technology, among others.
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“Having pioneered beauty technology for years, we firmly believe that technology can push the limits of what beauty can do to improve the lives of people around the world,” said Barbara Lavernos. , L’Oréal’s deputy chief executive officer in charge of research, innovation and technology.
“This week at VivaTech, along with other cutting-edge innovations, we are unveiling Skin Technology by L’Oréal: a new bioprinted skin that more closely mimics human skin and opens up exciting possibilities for researchers in the cosmetics and health sectors, ” Lavernos said.
As a convergence of biology, mechanics and electronics, Skin Technology by L’Oréal mimics the wide variety of human skin, including conditions such as eczema and acne, as well as the ability to tan and heal from injury The beauty powerhouse is working with start-ups and institutions around the world to further develop the technology to make skin feel real with the goal of raising product testing standards and avoiding animal cruelty, another of the group’s commitments. since 1989.
Creaitech’s advanced lab is set to revolutionize the company’s material production and is being used as a safe space for gen AI experimentation. It allows L’Oréal to increase brand-compliant and localized content creation across its 37 beauty brands as well as upskill L’Oréal marketers on the latest creative technologies.
To that end, the company is also partnering with Meta on the Create New Codes of Beauty Program to empower the next generation of 3D, AR and AI creators and explore new creative frontiers in beauty. In particular, a collaboration was created with a squad of 30 creators for the brands of the group L’Oréal Paris and Lancôme, as well as La Roche-Posay, which together with Kérastase, is one of the first to use this customized service in its content creation process.
“With human creativity, technology is at its greatest motivator, giving people a powerful tool to express themselves and brand. Our Createch Gen AI Beauty Content Lab is a testament to what the human hand and a gen AI tool can achieve together in creativity,” said Asmita Dubey, L’Oréal’s chief digital and marketing officer.
“With our new brand customization models, we can train gen AI to recognize our brands’ unique visual codes and launch innovative beauty campaigns faster. Most importantly, we can do so without compromising our principles of responsible AI, including not using real-life AI-generated images of the face, body, hair and skin to support or enhance product benefits in our external communications.”
Lavernos and Dubey will co-chair L’Oréal’s “Shaping the Future of Beauty With Beauty Tech” keynote at the VivaTech show on Wednesday, and the company’s beauty technology experts will present innovations to guests during the four-day event.
These will also include L’Oréal Paris’ Beauty Genius, an AI-powered all-in-one personal beauty assistant that offers users personalized diagnostics and recommendations 24/7 and will enable consumers to learn anything about beauty in a simple way .
![The L'Oréal Professionnel My Hair [iD] Hair Reader Tool.](https://s.yimg.com/ny/api/res/1.2/GtvxB.IvpNoIzhR9SRXKGg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA--/https://media.zenfs.com/en/wwd_409/76541dfe31e3a961590fbad9fad4262b)
In the same spirit, L’Oréal Professionnel has My Hair [iD] The Hair Reader is the first AI-powered hair color analyzer in the group. It uses ultra-precise optics to study hair health and measure hair color, including gray percentage, hair fiber diameter and density to offer consumers accurate and personalized coloring. In the hair department, the AirLight Pro hair drying tool is also billed as revolutionary for its combination of infrared light with high speed wind, which the company claims provides better hair quality.
Kiehl’s Derma-Reader adds analytical tools, evaluating customers’ skin using clinical imaging technology, measuring more than 11 skin characteristics on and below the skin’s surface and recommending appropriate ingredients, lifestyle tips and routines daily skin care, and the Lancôme Renergie Nano- Resurfacer 400 Booster is an at-home beauty device powered by patented nano-chip technology and developed to boost the penetration of cosmetics, enhancing product performance.
In terms of its sustainable mission, L’Oréal will also highlight its partnership with three players aimed at assessing the CO2 emissions generated by its digital activities and identifying levers to reduce their impact on the environment. These include Impact+, a Sutaintech start-up from France that measures the carbon footprint of the group’s digital media; another French start-up, Fruggr, measuring the carbon footprint of the website, and Adgreen, measuring the baseline carbon footprint of the company’s content production shoots so that preventive measures can be taken to reduce the impact.
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