by The red carpet at the Academy Awards, which will take place on Sunday night, promises the biggest fashion show seen at the ceremony in recent years. Attribute the elevated success to star power and behind-the-scenes style ingenuity.
From Anya Taylor-Joy to Bad Bunny, Billie Eilish, Cynthia Erivo, Jennifer Lawrence, Lupita Nyong’o, Charlize Theron and Zendaya, the mix of fashion conversation starters present is unlike any other.
The timing of the ceremony is also a result of the significant anticipation surrounding the red carpet this year. After the SAG-AFTRA strike halted film production for an unprecedented 118 days, many in Hollywood grew to understand the lucrative luxury brand contracts that pay them millions. Awards season, which once seemed like a chore for some actors, was welcomed by everyone.
If in recent years, serious lords have been trying to find out, “Who are you wearing?” from online TV crews to the red carpet – reasoning that it focused on the purpose of an awards show to celebrate the craft of cinema – the answers to that question are enthusiastically received this year.
“I’ll give you a perfect example – I was on the Golden Globes red carpet and Carey Mulligan was talking to me about her Schiaparelli dress,” says company host Zanna Roberts Rassi. E! Style referring to the British actor who is chasing a Best Actor Oscar for his performance in Maestro. “You know she wanted to talk about it – and that was a first for me because she’s usually very shy. She is very demure. She doesn’t want to talk about the clothes she’s wearing as much as the role she’s playing.”
Roberts Rassi, who will be reporting live from the Oscars red carpet, believes that the finery seen this year should be more interesting than usual due to a recent change in style that she describes as a “dressing method” in which the actors enlist the brands they represent and their stylists. to dream up couture inspired by the films they are showing.
“The red carpet used to be about actors who dressed as they liked,” explains Roberts Rassi. “It was about their individuality – you saw them as a person – rather than their character.”
Los Angeles pop culture expert and film critic Naz Perez explains: “We’ve gone from who are you wearing to what story are you telling through your clothes?”
So, Margot Robbie, who is the producer of Barbie vying for the Best Picture award (one of eight won by legendary Greta Gerwig), she is set to portray the fashion story she and her stylist, Andrew Mukamal, first revealed during a promotional tour July the film and continued to take all three awards season. Mukamal enlisted a roll call of A-list designers to create Robbie’s look inspired by the Mattel fashion doll she portrayed on screen.
“I wonder if there is any pink fabric left in Europe?” the jokes The Hollywood Reporter fashion writer Laurie Bookins, reflecting on the Barbie-inspired outfits by Giorgio Armani, Balmain, Schiaparelli and a long list of others that Robbie has flaunted. Since she’s acting as Chanel’s brand ambassador, it’s safe to say that Robbie will be hand-me-down with Virginie Viard, the label’s creative director, on Oscars night. “For brand ambassadors, the Oscars are the finish line and the big win for the brand,” said fashion writer Merle Ginsberg.
“But it will be interesting to see how Virginie Viard controls the Barbie inspiration,” says Brookins.
Couture dressing is an Old Hollywood tradition rooted in the Golden Age when costume designers working for major studios such as MGM, Paramount and Warner Brothers dressed contestants such as Audrey Hepburn, Grace Kelly and Elizabeth Taylor in dresses inspired by the costumes they wore in their nominations. movies.
In 2018, Marvel Studios revived the concept pioneered by Ryan Coogler’s Black panther. Her “purple carpet performance” referred to the film’s main drag as its stars rocked it in designer looks inspired by Ruth E. Carter’s Oscar-winning screen wardrobe that helped propel Marvel’s superhero thriller into a cultural phenomenon as well. to direct the blockbuster movie. by a Black filmmaker.
At this year’s Oscars, Louis Vuitton brand ambassador Emma Stone is expected to continue the red carpet narrative that kept her at the forefront of the Oscars’ Best Actress race for her role as Bella Baxter – “a woman with a child’s mind her. …” – in the Yorgos Lanthimos outré sweater, Poor Things. Looking at her for film premieres and her appearances at awards shows, Vuitton’s creative director, Nicolas Ghesquière, has adapted florals to the avant-garde Victoriana that defines Stone’s. Poor Things wardrobe – from the 19th century style row of delicate buttons that adorn the blue-trimmed bias satin slip dress she wore at the film’s London premiere to the “mega sleeve” that graces the stunning apricot one-shoulder silk jacquard organza dress that you she won the BAFTA Best Actress last month.
As Stone de Vuitton’s heavily crafted fleet of couture has generated headlines – helping her maintain her assured status in the Best Actress Oscar race – the odds have also increased. Thing of the Poor costume designer, Holly Waddington, winning an Oscar for Best Design. It’s quite an achievement given that one of Waddigton’s co-nominees, Ellen Mirojnick – who has a shot at the prize for her work on Oppenheimer – she has received 77 costume design credits during her career.
Members cast from Dunne: Part Two – namely Austin Butler, Timothée Chalamet, Florence Pugh and Zendaya, among others – to be present at the Academy awards ceremony or at the Vanity Fair Oscar Party, which is celebrating its 30th anniversary this year. Perez and Roberts Rassi have promised that Zendaya will maintain the “modern” style of dressing she recently adhered to while promoting Denis Villeneuve’s masterful sci-fi epic.
The term was coined by Jacqueline West – the costume designer of the multi-part film franchise (also nominated for an Oscar for her work on Martin Scorsese’s work. Game Killers of the Flower Moon) – to describe “medieval fashion with a modern twist” that led her to handcraft some of the 4,000 pieces that were included in the film’s wardrobe and also carried over to Zendaya’s press tour maintained by Law Roach.
Flamboyant Roach – Zendaya’s self-described “image architect…”. – he joins the styles of Robbie, Mukamal, along with Wayman Bannerman and Micah McDonald or, “Wayman + Micah,” who work as “lifestyle connoisseurs…” for Rustin on Best Actor Oscar nominee, Colman Domingo – and the mastermind of Past life star, Greta Lee’s red carpet wardrobe, Danielle Goldberg, is part of a new wave of stylists who are hailing this year not only from the vibrant awards season by using top European couture workrooms to craft essentials that focus on Hollywood theatrics but also by introducing new designers. to the red carpet including Loewe, Thom Browne and Schiaparelli’s Daniel Roseberry.
Awards Season 2024 has been more muted for men, with the exception of Domingo who has achieved fashion icon status by ditching the traditional dark tuxedos favored by his competitors this year at awards shows for a formal wardrobe of spicy colors spices (think paprika and saffron. ), duster coats, swishy, voluminous trousers, sharp footwear and stunning jewellery.
He’s one of Louis Vuitton’s A-list brand ambassadors, so he’ll be sure to hit the ground running with current fashion designer Pharrell Williams who, during his time as a Hollywood player – and Oscar nominee – constantly in the news with his exploits. incorporating shorts, hats and Chanel jewels.
As for the finishing touch – beauty – according to Roberts Rassi, the drama generated by modding could be balanced with acting nominees opting for understated classic makeup and hair. “I’ve lost count of the number of stylists who have told me that this season is a return to Old Hollywood beauty trends,” says the presenter who is also co-founder of Milk Makeup. “So, a clean eye and a pop of color on the lip. When it comes to hair, you’ll see a return to bouncy locks, big waves, and a side part. Put Veronica Lake and Grace Kelly on a mood board and everyone is happy.”
